Where I've done the work.

Joined as the first design hire in a 1500+ person engineering and research-led organization in the scientific publishing industry. The organization mainly worked on a develop first-design later approach, with the design being handled by PMs and developers. My role included introducing and maintaining a design process into the product development lifecycle of complex data platforms, submission modules and integrity check solutions for enterprise scientific clients and research organizations.

Led UX strategy for business pitches that secured enterprise clients managing up to 1B+ datapoints and publishers with 50K submissions across 300+ journals annually. Created new product lines that generated significant revenue and improved user satisfaction and retention.

Worked with the management and CTO on the acquisition and integration of two editorial and manuscript submission platforms. Onboarded acquired designers, merged design methodologies and unified teams into a cohesive unit without much disruption.

Scaled the design team from 1 to 4, deliberately recruiting for varying strengths. Transitioned later on to a manager-mentor role and enabled the team to deliver with minimal oversight.

The success of our new platforms led to increased revenue large enough to cover losses from other departments in the organization for different financial quarters. Created a product identity that was visually clear, prioritized critical data types based on context, and reduced mental load for researchers navigating thousands of records, authors and reviewers.

Took over a design team for a large-scale warehouse inventory platform and its service side business. This was the first true product leadership role for me where I learnt to balance user expectations, technical constraints and business goals alongside the CEO, PMs and engineering leads.

Led the design of the organization's own warehouse management and distribution platform, which supported the ecommerce business of the organization by tracking SKUs from source to customer across multiple checkpoints and verifications. Designed workflows for warehouse staff, managers and logistics coordinators where security and accuracy were crucial. The results: $1M+ in consistent monthly revenue from our ecommerce business.

Conceptualized and led the redesign of two customer-facing platforms in the entertainment and leisure sector, prioritizing business goals and content discovery. These resulted in a substantial increase in paid subscriptions and user acquisition, with the platforms running successfully to this day.

The first design hire and employee at an early-stage startup. Built UX processes from scratch while delivering for both small local businesses and large-scale clients.

Designed B2C workflows for insurance and ticketing platforms, focusing on reducing friction for new users while maintaining efficiency for returning users. Introduced design standards and prototyping workflows that were previously absent. Took on design pitches that ended up in successful platforms for personalities in the fitness industry that ran successfully.

Started off as a photo editor and content curator at one of the first startups in my town to formalize design and development standards. Accidentally and through sheer chance, I moved to a role supporting mid-level and senior designers on web and mobile products across travel, automotive and banking sectors. The role introduced me to working with briefs to create wireframes and prototypes, whilst collaborating with developers on implementation.

Managed internal and client social media pages, with a combined follower count of 2M+.